Account Manager Tips

MARCH 23, 2021

Are they expanding through acquisition? First, to what extent does this customer deliver the profitability of a company. If you have an account (however much they engage) that is 15-30% of your business - they are a key account that needs to be managed and retained. Revenue is a vanity number without profit.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Zendesk

MAY 19, 2022

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. A lead is any potential customer who expresses interest in your company’s products or services. Leads can be inbound (the customer reaches out to you) or outbound (you reach out to them). Customer acquisition cost (CAC).

B2C 98

B2C Sales CRM Profitability 98

SmartKarrot

MARCH 8, 2022

Also, Annette is a distinguished customer success author who has written two books, ‘Customer Understanding: Three Ways Put the “Customer” in Customer Experience’ and ‘Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.’. Ashna Patel. Dana Alvarenga. Daphne Lopes.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21