The Center for Sales Strategy
MAY 20, 2024
Even when you are excellent at closing a sale, your numbers can be down due to natural ebbs and flows in the economy or product demand. But there are other reasons why you might not see the sales you want and deserve: you might not be doing your homework. We get it; not everything your sales team does results in sales. And that’s okay, as long as you are prepping for future sales.
Nutshell
MAY 20, 2024
There’s nothing worse than spending hours building a relationship with a lead only to discover months later that they don’t need what you’re selling. The lousiest part is that it could all have been avoided with a simple call or meeting and a series of sales discovery questions at the start. That’s not to say that setting up a meeting with your new prospect and firing away with a list of questions about their business is necessarily the answer.
Customer Think
MAY 20, 2024
Generative AI is rapidly evolving, with large language models (LLMs) communicating and tackling tasks in powerful ways. For the customer service industry, companies are using various levels of AI and technology throughout their operations – ranging from predictive analytics, workflow automation, quality assurance and more.
Help Scout
MAY 20, 2024
Two very different approaches to the application of technology in pursuit of a particular goal, the outer edges of the responses that individuals and companies have to every new technology. Between Bjorn Borg and The Borg.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
MAY 20, 2024
By now, everyone has recognized that we are in an AI hype. Again. It is probably the fourth since Joseph Weizenbaum developed the famous ELIZA, a natural language processing program that was intended to explore communication between humans and machines.
QYMATIX
MAY 20, 2024
Surprising ways predictive analytics is used. Predictive analytics isn’t new. In fact, there’s a very old story about target loyalty and number crunching that’s now the stuff of textbooks. The possibilities offered by AI models have also improved predictive analytics, with the result that this technology is now widely reported on. Today we take a look at the surprising ways in which predictive analytics is being used and influencing our everyday lives and the economy.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Account Management Skills
MAY 20, 2024
Welcome to Episode 114. If you’re an agency owner who wants to stand out in a competitive market, then today’s guest has written an entire book about it. Gareth Healey, author of “STAND OUT OR DIE” joins me to share: what he learned from scaling and exiting his business his seven step framework for standing out in a crowded marketplace and his advice for other agency owners who want to productize their services and stay competitive in the future.
Customer Think
MAY 20, 2024
Did the title of this article surprise you? Well, it should. There are far too many people out there who believe that it’s a true statement, that the customer experience is only impacted and only happens at/with your frontline employees. This is simply not true. What is Customer Experience?
Sales Outcomes
MAY 20, 2024
B2B sales professionals recognize gaps between a client’s desired and current state. So why do sales leaders often skip the diagnostic part when diagnosing sales team performance issues and instead focus solely on the results versus quota at the end of the year? It’s easy to assume it’s the salesperson’s fault if they don’t make their number for the year or x number of consecutive quarters.
Customer Think
MAY 20, 2024
Perhaps you thought I was going to write about the inflatables locations called Pump it Up, where young children go to birthday parties. I recall that we hosted a couple of parties there when our son was small and probably attended several more for his little friends.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
NG Data
MAY 20, 2024
Discover NGDATA's Intelligent Engagement Platform (IEP), a robust solution for customer data management and engagement. Certified by RealCDP, IEP excels in data ingestion, storage, and real-time processing. With advanced analytics, out-of-the-box marketing features, and seamless personalization, NGDATA's IEP sets a new industry standard. Optimize customer interactions and drive business growth with NGDATA's innovative platform.
Customer Think
MAY 20, 2024
“That business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.” This Peter Drucker quote is a driving force in my work with clients to identify, instill, and reflect purposeful actions and behaviors that will attract and retain engaged employees and loyal customers.
Account Management Skills
MAY 20, 2024
Why the account manager ‘permission line’ is stopping growth When agency owners seek training for their account managers, they typically want to fix their team’s lack of ability to deliver good client service. The behaviours they often describe that need fixing include; not being responsive to client needs, not being organised enough, overlooking key project processes, appearing unconfident in client meetings etc.
Customer Think
MAY 20, 2024
Your mom may have told you to always read the fine print. Or maybe it was a college professor or something along those lines. If you’ve ever interacted with an attorney of course you’re familiar with the admonition. By and large that’s always a great idea, even when working with a trusted and Customer-centric brand.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Revegy
MAY 20, 2024
In the dynamic realm of sales, the difference between merely meeting targets and consistently surpassing them often hinges on the effectiveness of your sales workflow. Well-defined and streamlined sales process workflow or sales process steps not only boost productivity but also guarantee a consistent and high-quality customer experience. At Revegy, we recognize the critical importance […] The post Efficiency in Sales: How to Streamline Your Sales Process for Better Results appeared first
Customer Think
MAY 20, 2024
Predictive AI Powers Personalized Shopping Experiences In the swiftly changing retail landscape, the gap between consumer expectations and the reality of their shopping experiences is growing. Traditional marketing strategies, once the backbone of retail success, now falter in delivering the personalized, effortless experiences that consumers today demand.
May Phoo Pan
MAY 20, 2024
The world of marketing, advertising, and branding thrives on one key element: strong client relationships. As an account manager, you're the bridge between your agency's creative vision and the client's needs. Mastering this role requires a specific skillset, and luckily, there are fantastic resources available to help you hone your craft.
Customer Think
MAY 20, 2024
In today’s digital age, the retail industry has undergone significant transformations, driven largely by the rise of e-commerce and consumers’ evolving expectations. Traditionally dominated by physical stores, the home improvement industry has not been immune to these changes.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Nutshell
MAY 20, 2024
Bringing your office tech stack together so you don’t have to switch from one app to the next is the new black. And Zapier is one of the best-known apps for connecting software and streamlining workflows, especially when coupled with a powerful CRM. Finding the best CRM for Zapier is the best way to maximize productivity through these app connections.
Customer Think
MAY 20, 2024
For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. It’s obvious, right? By reducing the number of apps, you will save money, have a better user experience, and improve your governance control. The CFO’s default answer to optimizing martech costs? Cut apps.
Nutshell
MAY 20, 2024
Bringing your office tech stack together so you don’t have to switch from one app to the next is the new black. And Zapier is one of the best-known apps for connecting software and streamlining workflows, especially when coupled with a powerful CRM. Finding the best CRM for Zapier is the best way to maximize productivity through these app connections.
Customer Think
MAY 20, 2024
AI has the unfortunate characteristic of being addictive. If you are a marketer, it can make you believe you are doing the right thing when, in fact, you have completely missed the mark. This is especially true when AI is used to build marketing personas. Let’s think of it this way.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Nutshell
MAY 20, 2024
The average American reads about four books a year. Bill Gates reads 50. Ajit Singh, venture capitalist and Stanford University professor, reads 60. The list of other extensive readers includes names you may recognize, like Richard Branson, Warren Buffett, Oprah Winfrey, Elon Musk, Mark Cuban, and Mark Zuckerberg. It’s clear that reading is a habit that sets the super-successful apart.
Customer Think
MAY 20, 2024
Put yourself in the shoes of a service agent: whenever a customer reaches out, you want to ensure you have everything you need to answer their query and the latest information at your fingertips. Not having this makes both your experience, and that of the customer, a frustrating one.
Nutshell
MAY 20, 2024
We’ve all written our fair share of email subject lines, but how good were they really? Maybe you got a couple of responses and a few clicks—except you’re not satisfied with mediocre email engagement. You want engagement metrics that really shine. Optimizing your sales email subject lines will improve open rates, click-through rates, and the overall effectiveness of your email marketing strategy—leading to more and better customers.
Customer Think
MAY 20, 2024
Latest version includes key capabilities that ensure accuracy while accelerating translation processes for customer communications
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Nutshell
MAY 20, 2024
We’ve all written our fair share of email subject lines, but how good were they really? Maybe you got a couple of responses and a few clicks—except you’re not satisfied with mediocre email engagement. You want engagement metrics that really shine. Optimizing your sales email subject lines will improve open rates, click-through rates, and the overall effectiveness of your email marketing strategy—leading to more and better customers.
Customer Think
MAY 20, 2024
New Features Automate Readiness and Deal Execution for Sales and Support Teams
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