Account Development Acquisition Customer Experience Negotiation 
Zendesk
MAY 19, 2022
Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Account development representative.
SmartKarrot
MARCH 8, 2022
Also, Annette is a distinguished customer success author who has written two books, ‘Customer Understanding: Three Ways Put the “Customer” in Customer Experience’ and ‘Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.’. Ashna Patel. Daphne Lopes. Jennifer Chiang.
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