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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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How to Succeed With Account Management

Arpedio

The practice involves managing relationships with customers and clients, and keeping them happy by making sure that their needs are met. What Is an Account Manager? Behind every strong sales team stands an effective key account manager. What Does an Account Manager Do? Identify Your Key Accounts.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. They must be able to communicate effectively with different stakeholders and adapt to the client’s changing needs and expectations.