Artificial Intelligence and the Augmented SAM
Mercuri International
MAY 23, 2023
In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. Using AI tools to crawl CRM systems and other customer data for predictive patterns. Well, that’s beyond the scope of this article, but when it applies to SAMs it’s all about pragmatism.
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