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Strategic Account Management

ProlifIQ

By focusing on these key accounts, businesses can get more return on investment and establish long-term partnerships. A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success.

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Account Planning: Manage Long-Term Account Development

Arpedio

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? Thus, account planning occurs in order to better understand clients’ motivation and needs, and in return, you can form meaningful relationships with your accounts.

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How to Succeed With Account Management

Arpedio

And this is where account management comes in. In fact, it’s particularly important for B2B organizations, as a lot of their success rests on the quality of their account management. What Is an Account Manager? Behind every strong sales team stands an effective key account manager.