article thumbnail

Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

They are also responsible for identifying new opportunities for growth and working closely with internal teams to develop strategies that drive revenue growth. They must also collaborate with marketing, sales, and product development teams to ensure that their clients receive the best possible service and support.

article thumbnail

Artificial Intelligence and the Augmented SAM

Mercuri International

Here is a non-exhaustive list of the current practical applications of AI in strategic account management. Gain account insights SAMs gather information on the account to gain insights and analyze information about the customer’s market, competitive situation, objectives, and needs. Account-based marketing.

article thumbnail

Get from Good to Great: Strategic Account Planning

Revegy

Before we dive into account planning best practices, let’s all get on the same page about account planning. Muñoz defines account planning as: A structured, repeatable methodology for analyzing an account or set of assigned accounts, developing a deeper understanding and identifying opportunities.