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The ultimate sales glossary: 100 sales terms to know

Zendesk

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. For a company to be profitable, the amount of money coming in from the customer needs to exceed the amount spent on attracting that customer. Profit margin. Profit margin measures a company’s gross profit relative to its revenue.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

She has acquired numerous skills through her years of experience, including account management , business development, lead generation, contract negotiation, project implementation, partner engagement, and customer retention. Dana is also a founding member of CS Insider. Keri Keeling. Rachel Provan. Ronni Gaun.