Remove Account Growth Remove Account Strategy Remove Prioritization Remove Profitability
article thumbnail

Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

article thumbnail

Strategic Account Management

ProlifIQ

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. The plan should also outline strategies for prioritizing accounts, allocating resources, and measuring success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Is Account Mining? What Are the Top Account Mining Strategies?

SmartKarrot

Account mining can not only be an extremely efficient method to showcase credibility and reliability to existing accounts, but it can also help indicate a sense of forethought and concern for each customer. What Is Account Mining? This research often involves upselling opportunities , growth spectrums, and demand forecasts.

article thumbnail

How to Succeed With Account Management

Arpedio

When speaking about client relationships in account management, it’s crucial to understand that it is a continuous process and it requires well considered strategic business techniques. Process of Managing the Accounts for Business. Strategic accounts are long-term investments – keep that in mind as you assess opportunities.