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Strategic Account Management

ProlifIQ

By focusing on these key accounts, businesses can get more return on investment and establish long-term partnerships. A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success.

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How to Succeed With Account Management

Arpedio

And this is where account management comes in. In fact, it’s particularly important for B2B organizations, as a lot of their success rests on the quality of their account management. Now that you have your key account partners established, the next step is to develop valuable relationships that will last.