What is Key Account Management? (It’s Not What You Think)
Account Manager Tips
MAY 25, 2021
Over the years, as buyers became more powerful; customers went global; costs came under pressure; the supply chain became more complex It became clear that one person could not do it all, and so the responsibilities were divided. Sales people won the clients. Key account managers kept them. Undifferentiated. Kurzrock, W.
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