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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

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Top 6 Key Account Management Skillsets

SmartKarrot

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

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B2B Book Club Selection (September 2022)

Account Manager Tips

Every month I share a selection of popular titles to help with your professional development as a key account manager. With 7 Rules of Power , you’ll learn, through both numerous examples as well as research evidence, how to accomplish change in your organization, your life, the lives of others, and the world.

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An In-Depth Guide to Strategic Account Management

Janek Performance Group: Account Planning

One of the buzzphrases swirling around the sales stratosphere over the last few years is Strategic Account Management, or SAM. It may play a major role in ensuring the long-term viability of your organization. What is Strategic Account Management? Why should we use strategic account management?