Account marketing Account Planning CRM Stakeholders 
Hubspot Sales
MARCH 18, 2019
A key account manager (KAM) is responsible for managing and building a strong relationship with large clients that make up the majority of the business' income. Not only do KAMs find ways to address the client's challenges and opportunities, but they also create and present reports about the client's progress to key stakeholders.
Arpedio
MAY 30, 2022
Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. on how to operationalize the SAMA 7-Step Methodology into the company’s CRM. Excerpt from the McKinsey 2021 B2B Pulse Survey.
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