Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum
Red Star Kim
JUNE 15, 2023
It mentions: Sophisticated integrated Customer Data Platforms (CDPs) like Adobe Experience Cloud and Salesforce Marketing Cloud PathFactory for content personalisation PostBeyond or Haiilo for social amplification and campaign management On24 and Social27 for providing live virtual experiences (Eventbrite to smooth invitation and registration process) (..)
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