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Implementing Account-Based Selling in Your Sales Process

Arpedio

Multi-Channel Engagement Implement a multi-channel approach to engage with key stakeholders across various platforms, including email, social media, and targeted advertising. Tailor your communication strategy based on the preferences of each account, ensuring a seamless and integrated experience.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

So the marketing approaches are different. ” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing 130
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Trending Sources

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

It mentions: Sophisticated integrated Customer Data Platforms (CDPs) like Adobe Experience Cloud and Salesforce Marketing Cloud PathFactory for content personalisation PostBeyond or Haiilo for social amplification and campaign management On24 and Social27 for providing live virtual experiences (Eventbrite to smooth invitation and registration process) (..)

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

There was an advertising campaign in The Times. Two of Britain’s leading communication specialists are to build a brand-new specialist reputation consultancy. The first of its kind in the market – a multidisciplinary legal, intelligence, investigations, security, strategy and communications service – all under one roof.

Marketing 130
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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

The top three areas of increasing investment, according to Gartner’s research, are social media advertising (53 percent are increasing investment), digital video advertising (51 percent are increasing investment), and influencer marketing (48 percent are increasing investment), according to Gartner. Salman agrees.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Media coverage was obtained in The Guardian, realbusiness, People Management, CityAM and Changeboard (a global HR community). The campaign was part of an exciting project 7BR announced in 2022.

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