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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

The top three areas of increasing investment, according to Gartner’s research, are social media advertising (53 percent are increasing investment), digital video advertising (51 percent are increasing investment), and influencer marketing (48 percent are increasing investment), according to Gartner. Salman agrees.

Marketing

Marketing Advertising Co-Creation Digitalization

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

Key Account Management

Key Account Management Account Management Management Client Relationships

Strategic Accounts Today

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

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