Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)
Red Star Kim
DECEMBER 19, 2023
Media coverage was obtained in The Guardian, realbusiness, People Management, CityAM and Changeboard (a global HR community). A multi-channel campaign was developed using #NoClone concept – emphasising the career opportunities for new 2-6 PQE lawyers. The campaign was part of an exciting project 7BR announced in 2022.
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