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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Emotional intelligence. My definition for emotional intelligence is the capacity to be aware of one’s self and to express one’s emotions and handle interpersonal relationships judiciously and empathetically. It starts with communication. Here are three best practices. #1: That’s the reality.

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Research update on the most in-demand soft skills

Red Star Kim

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).

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Change Management – Heads, Hearts and Hands

Red Star Kim

Sometimes a simple shift in how we think (as we do when we reframe Two big guns of communication – face time and reframing (kimtasso.com) ) leads to changes in our behaviour, which in turn elicits different emotions, reactions and behaviours in others. And what you need to change before urging others to change.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Media coverage was obtained in The Guardian, realbusiness, People Management, CityAM and Changeboard (a global HR community). A multi-channel campaign was developed using #NoClone concept – emphasising the career opportunities for new 2-6 PQE lawyers.

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22 tips on being a persuasive writer in professional services

Red Star Kim

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Show them by evoking emotions. Stories were the original form of communication – before writing existed. Show them with evidence.

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The Art of Client Service, with Robert Solomon

Account Management Skills

Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. So there was no book on advertising account management client service. Or if you think about the iconic work, and I’m sorry, I’m going to quote mostly us advertising because I’m more familiar with it.

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Why 98% of online ads don’t work – and what to do about it, with Martin Lucas

Account Management Skills

How he is now helping global FMCG brands increase certainty in their marketing spend and save on average 18-21% of their advertising, increasing their profit margins by 3-21% and achieving 70-120% above industry average for open rates and click through rates. We spent six months hacking the Facebook advertising system.