Account marketing, Advertising, Digitalization and Key Account Management

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Key Account Management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

Key Account Management

Key Account Management Account Management Management Client Relationships

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Prior to 2019 there were no marketing analytics in place.

Marketing

Marketing Key Account Management Innovation Account Management

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Case studies: Marketing and Business Development at law and accounting firms

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