Account marketing, Co-Creation, Management and Publishing

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

Key Account Management

Key Account Management Account Management Management Client Relationships

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

But marketing leaders are being pressured “to do more with less,” Gartner says, and a majority (75 percent) are “under pressure to cut technology spend.” Responsibly managing resources is important,” says Lisa Loftis, product marketing manager at SAS. Marketers themselves point to a couple of other trends worth noting.

Marketing

Marketing Advertising Co-Creation Digitalization

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

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