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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Sometimes marketing and sales system are not integrated. Sometimes it is because we need to find better ways to communicate. It has been really interesting to hear the different platforms others use for events and social media and how they work for their firms”. This ignited ideas on how to address some of the issues.

CRM 130
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). Substantial media coverage was obtained in just one month. After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

Media 130