Account marketing, Key Account Management, Management and Webinar

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Account marketing

Key Account Management

Management

Webinar

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

Key Account Management

Key Account Management Account Management Management Client Relationships

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. Key processes Data is needed to drive key processes supporting referrer management.

Management

Management Emotional Intelligence Onboarding Communication

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Referrer Management – Capacity and Capability

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