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ABM Webinar with Thales

Cosawi

How to integrate marketing into your SAM journey for accelerated impact” We know that Strategic Account Management is a team’s sport, yet marketing is often missing at the Strategic Account table. READ MORE The post ABM Webinar with Thales appeared first on Cosawi.

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Referrer Management – Capacity and Capability

Red Star Kim

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. Key processes Data is needed to drive key processes supporting referrer management. amongst us.

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Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

(If you’re interested in learning more about the importance of having a detailed sales process, take a look at our recent webinar on sales process ). Third, winning sales teams (like those highlighted in the book) have unparalleled deal execution and management. They ask themselves, “is there truly an opportunity here?

Software 221
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

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Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

(If you’re interested in learning more about the importance of having a detailed sales process, take a look at our recent webinar on sales process ). Third, winning sales teams (like those highlighted in the book) have unparalleled deal execution and management. They ask themselves, “is there truly an opportunity here?

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5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

For example, your ideal customer profile may be a business that is looking for the best task management software. Although a prospect may not have directly expressed an interest in your business specifically, you know they are in the market for a product like yours. Marketing is a form of lead gen. Watch the webinar.

Sales 98
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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Take time to scope Scoping is a key aspect of project management.