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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

Account Management is part of a company’s operating model (companies who do not consider it that way, shoot themselves in the foot). On a Key Account, the Quarterly Business Review is a key instrument to implement the Account Strategy and the associated Account Plan.