article thumbnail

The Sliding Scale of Sales Transformation

Mike Kunkle

This includes an understanding of processes, political savvy, culture, collaboration, consensus building, and the ability to execute on all the above plans effectively. How to plan and organize effectively. Figure 2: The Sales Force Effectiveness Fundamentals. Value Creation. Strategic Account Management.

article thumbnail

Account-Based Selling (ABS): Everything you need to know

Arpedio

The solutions you present should be a result of broad collaboration across your business and in co-creation with your customers. We clearly see a change towards the account-based focus in sales organizations. Forrester backs this in their newest report on New Tech: Account-Based Sales Technologies, Q1 2022.

article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Account Planning. Sales Enablement. Account Planning. Account Planning.