The Charybdis and Scylla of Key Account Management
KAM With Passion
FEBRUARY 23, 2021
Jumping in a time lap from antique Greece to our Internet-focused time, there are two major reasons why a Key Account Management Programme sinks in the abyss of corporate failures or disappears because it has lost its few champions. Select the Key Accounts with whom to engage. In fact, it was not the case.
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