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The Charybdis and Scylla of Key Account Management

KAM With Passion

Select the Key Accounts with whom to engage. Appoint Key Account Managers and where required Key Account Teams. Conduct an in-depth analysis of each Key Account and build an Account Plan. Execute the Account Plan, develop the relationship and manage the various opportunities.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

The other most usual KAM-specific processes include: the selection and deselection of Key Accounts, resources allocation and alignment, the building and management of account teams and account plans, as well as goal setting for the short and medium term along multiple dimensions.

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Top 5 Account Management Best Practices to Drive Real Customer Centricity

Revegy

A successful strategy begins with effective collaboration and transparency: Account-based marketing ready to engage and support the initiative. A clearly defined organizational structure, rules of engagement, and governance mechanisms. Feedback mechanism-input into the business planning process and product roadmap.

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5 Ways Account Management Drives Customer Centricity

Revegy

A successful strategy begins with effective collaboration and transparency: Account-based marketing ready to engage and support the initiative. A clearly defined organizational structure, rules of engagement, and governance mechanisms. Feedback mechanism-input into the business planning process and product roadmap.