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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

” Finally, the dramatic increase around the world in government intervention in sustainability is also a key factor. For example, the UK government committed itself to legally binding targets in its 2008 Climate Change Act and will showcase its efforts at the COP26 UN Climate Change Conference in Glasgow, Scotland, this November.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Launch, implement and monitor account plans that speed up business results and client satisfaction. Effective key account management Successful key account management requires an eco-system of elements that align to deliver successful outcomes for you and your clients. Account plan process. Change Agent.

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The Shift Podcast on Digital Key Account Management: Sherrod Patching, VP CSM at Gitlab

DemandFarm

In this podcast, you’ll get to: Understand emerging trends in customer success Align product features with customers’ top-level business objectives Address challenges in account planning and governance Leverage analytics and Big Data for customer success and account management Tune in to The Shift today!

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The 3 Pillars of Key Account Management

KAM With Passion

A strong KAM initiative is always built on the following 3 Pillars: KAM infrastructure , Key Account Teams and Key Account Plans. Our first Pillar is about the strategic scope of the KAM initiative and all the KAM-specific processes, systems, rituals and governance principles that enable the organisation to execute.

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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

Addressing Challenges in Account Planning and Governance Organizations frequently struggle with account planning and governance – a crucial process that requires strategic plans for customer account management. There is a need for a cohesive approach to account planning.

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Forrester has named DemandFarm in its report, “The Account-Based Selling Technologies Landscape”

DemandFarm

We are proud to be part of the account-based selling technology landscape and look forward to continuing to innovate and deliver value to our customers.” ABS platforms allow sellers to gain visibility into account potential, streamline account planning processes, and increase sales rep efficiency.

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Top 5 Account Management Best Practices to Drive Real Customer Centricity

Revegy

A successful strategy begins with effective collaboration and transparency: Account-based marketing ready to engage and support the initiative. A clearly defined organizational structure, rules of engagement, and governance mechanisms. Feedback mechanism-input into the business planning process and product roadmap.