Account Strategy Article Co-Creation Leadership 
Strategic Account Management Association
OCTOBER 26, 2021
To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership. Agile leadership. In our current reality, this leadership skill is necessary to survive. Sponsors are critical in these uncertain and transformative times. What’s next ?
Cosawi
DECEMBER 28, 2021
Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Stay informed on the account through an established strategic account process. Coach SAMs on business matters.
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