Strategic Account Management Association
OCTOBER 26, 2021
To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership. Agile leadership. In our current reality, this leadership skill is necessary to survive. Sponsors are critical in these uncertain and transformative times.
ProlifIQ
NOVEMBER 9, 2022
According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” This should include a customer relationship management (CRM) system, an account planning tool , sales engagement software, or a marketing automation tool.
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Cosawi
DECEMBER 28, 2021
Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Stay informed on the account through an established strategic account process. Coach SAMs on business matters.
Jermaine Edwards
MAY 18, 2020
You might find my article on how to increase perceived value in your customer relationship helpful HERE. For more information read my article on trust. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ? Leadership was the most consistent.
Jermaine Edwards
MAY 18, 2020
You might find my article on how to increase perceived value in your customer relationship helpful HERE. For more information read my article on trust. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ? Leadership was the most consistent.
Cosawi
FEBRUARY 27, 2023
The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. And always remember: Strategy comes first, with seamless team co – orchestration and integration providing the biggest differentiating factors.
Red Star Kim
JUNE 7, 2023
Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.” 1 firm in Ireland.
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