Account Strategy Article Customer Value Leadership 
Strategic Account Management Association
OCTOBER 26, 2021
To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership. Agile leadership. In our current reality, this leadership skill is necessary to survive. Adapting our corporate behaviors to fit the customer context.
Cosawi
DECEMBER 28, 2021
Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Stay informed on the account through an established strategic account process. Coach SAMs on business matters.
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Jermaine Edwards
MAY 18, 2020
You might find my article on how to increase perceived value in your customer relationship helpful HERE. LAW THREE: You must know who your customer is trying to become. For more information read my article on trust. LAW SEVEN: You must know what your customer values. Neither would I.
Jermaine Edwards
MAY 18, 2020
You might find my article on how to increase perceived value in your customer relationship helpful HERE. LAW THREE: You must know who your customer is trying to become. For more information read my article on trust. LAW SEVEN: You must know what your customer values. Neither would I.
Cosawi
FEBRUARY 27, 2023
The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. We also have noted the presence of separate workflows, which are often in conflict between the marketing campaign plan and the sales account plan.
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