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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship.

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How to define a strong KAM Training Path

KAM With Passion

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. The training module also covers how to build an Account Strategy and the associated Action Plan.

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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

First things first: find out what they want You can't adapt your account strategy until you understand what the new procurement team want. Let me know if anything in this article caught your eye, I'd love to hear from you. They start picking over little details. Challenging you on choices that were made months or even years ago.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In the ever-evolving landscape of marketing strategies, one approach has emerged as a powerful way to target and engage high-value accounts effectively – Account-Based Marketing (ABM). ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.

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Maximize Sales with Effective Account Mapping Strategy

Arpedio

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

On a Key Account, the Quarterly Business Review is a key instrument to implement the Account Strategy and the associated Account Plan. Business Reviews in a Key Account Management context. If you have reached the end of this article, it is probably because you found its content relevant to you.

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How to Better Align Sellers and Leadership

ProlifIQ

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” best practices, configuration guides, knowledge base articles, etc).