article thumbnail

Relationship Mapping for Your Accounts – Strategy Guide

Upland

How will this relationship last, and what do you need to ensure your solution stays intact through ups and downs in the economy or leadership changes? Long-term: B2B sales is all about becoming a long-term, strategic partner to your customers.

article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership. Agile leadership. In our current reality, this leadership skill is necessary to survive. Sponsors are critical in these uncertain and transformative times.

article thumbnail

How to Better Align Sellers and Leadership

ProlifIQ

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” This should include a customer relationship management (CRM) system, an account planning tool , sales engagement software, or a marketing automation tool.

article thumbnail

Transformation through Agile Leadership

Cosawi

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

article thumbnail

The 8-Part Guide To Leading A Successful Strategy Meeting

ClearPoint Strategy

But, unfortunately, many organizations (nine out of 10 by some estimates) hold strategy review meetings and then fail to execute. If you want to ensure the success and productivity of these meetings, you need leadership buy-in, and you’ll need to practice some specific steps. Why Should I Hold Strategy Review Meetings?

article thumbnail

Key Account Management: The Ultimate Guide

Hubspot Sales

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Do you have the capacity?

article thumbnail

Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.