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Relationship Mapping for Your Accounts – Strategy Guide

Upland

Relationship mapping refers to the process of outlining the inner workings of an organization – the decision makers, influence, and political structure – to ascertain the path of least resistance to building meaningful relationships with stakeholders. What drives the relationship between two important stakeholders?

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How to Better Align Sellers and Leadership

ProlifIQ

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” This should include a customer relationship management (CRM) system, an account planning tool , sales engagement software, or a marketing automation tool.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Forsters’ industrial real estate thought leadership A UK law firm (with a focus on real estate and private wealth) conducted research into the real estate sector – typically a role undertaken by property firms. These three value disciplines are: Operational Excellence, Product Leadership and Customer Intimacy.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. care stakeholders, pharmaceutical companies are trying to navigate how to be effective with their customers.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. care stakeholders, pharmaceutical companies are trying to navigate how to be effective with their customers.

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Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. Or, at least they think they are.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. care stakeholders, pharma companies are plotting their next move, or, at least they think they are.