ProlifIQ
JUNE 21, 2023
An account plan is a critical tool in strategic account management that outlines the objectives, strategies, and actions required to effectively manage and grow key accounts. How does a strategic plan differ from a key account strategy?
Arpedio
JANUARY 11, 2023
In order to do so, you should invest in your account management processes – so you can equip your strategic account managers with the best working environment to manage the complex journey of long-term account development. What Is an Account Manager?
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