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Strategic Account Management

ProlifIQ

By focusing on these key accounts, businesses can get more return on investment and establish long-term partnerships. A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success.

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Account Planning: Manage Long-Term Account Development

Arpedio

Based on an assessment, a key account plan reaffirms sales and account management best practice while coaching sales reps and account managers to add best practice tactics to their overall sales or account strategy. Lastly: Remember to maintain and update your key account plans. And this isn’t all.

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How to Succeed With Account Management

Arpedio

In order to succeed in today’s B2B industry, you need to align your sales strategies to sales and buyer expectations for personalization. And this is where account management comes in. In fact, it’s particularly important for B2B organizations, as a lot of their success rests on the quality of their account management.