Remove Account Strategy Remove Key Account Management Remove Retail
article thumbnail

The Business Review: a modern classic, so important also during difficult times

KAM With Passion

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in a Key Account Management context.

article thumbnail

Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

They had been caught off guard like many retailers with a faster-growing wave of e-commerce and online price comparison, in particular Amazon’s price check app that allows shoppers to compare in-store prices to those offered by its own inventory. This figure was unprecedented for their business.

article thumbnail

Why change may make your customer results worse

Jermaine Edwards

Take another company providing unique market intelligence for large global organisations in the pharmaceutical and retail industries. As a Key Account Manager or Director you must begin with identifying the difference between the customer and the industry. What do they do? Digital Company.