Flevy

OCTOBER 5, 2023

Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. It was Andrew Chen who gave the term widespread exposure through his blog titled, “Growth Hacker is the new VP Marketing.”

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Insightly

JANUARY 10, 2024

The first guest is Lindsay Cordell, helps businesses make go-to-market simple as an industry analyst and founding partner at GTM Partners. She has expertise in all areas of go-to-market, sales operations, CRM, product development, and digital advertising. 2024 change #2: Are businesses done ‘shedding’ SaaS? Others are not.

Finance 52

Finance CRM Acquisition Decision-making 52

Insightly

JANUARY 2, 2024

The return on investment (ROI) calculation is ubiquitous in business. Marketers use ROI to benchmark the effectiveness of their advertising placements. Focused sales reps find more time for prospecting, customer acquisition, and upselling, which results in a healthier pipeline. the ROI of CRM). No one doubts that.

CRM 52

CRM Co-Creation Onboarding Decision-making 52