Remove Acquisition Remove B2C Remove Profitability Remove Sales Technology
article thumbnail

The ultimate sales glossary: 100 sales terms to know

Zendesk

Business to customer (B2C). Business-to-customer (B2C) refers to sales that happen between businesses and individual consumers. B2C sales include your typical purchases from various stores—clothing, furniture, groceries, and everyday essentials. Customer acquisition cost (CAC). Profit margin.

B2C 98
article thumbnail

Comprehensive Guide On Sales Operations Team Structure

Brooks Group

Sales Data Management To assess the success of a product, a sales strategy, or a marketing campaign, sales operations teams analyze and evaluate sales data. This is important because sales forecasts enable sales teams to identify possible problems or issues earlier to resolve them.

Sales 52
article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With the acquisition, Seismic boasts a roster of 750 customers. Sales Enablement. San Diego, CA and New York, NY (November 5, 2019) –.