Product-Led, Customer-Led, Sales-Led, Marketing-Led Growth: What’s Right for Your Business?
SmartKarrot
MARCH 15, 2022
This leads to lower customer acquisition costs and higher retention costs. PLG or product-led growth also leads to shorter sales cycles, automates user acquisition, and aids in onboarding. It works best if everyone is on the same page with respect to driving growth. Marketing-led Growth.
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