Remove Acquisition Remove Customer Experience Remove Sales Technology Remove Value Proposition
article thumbnail

The ultimate sales glossary: 100 sales terms to know

Zendesk

Just like conversion, the conversion rate can refer to a sale. Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. Value proposition. Cloud-based CRM. Contract management.

B2C 98
article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. About Seismic. Media Contact.