65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary
DemandFarm
APRIL 13, 2023
Account Planning Account Planning is the process of developing a strategic plan for managing and growing key accounts, typically involving collaboration between sales, marketing, and customer success teams. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.
52 
Let's personalize your content