article thumbnail

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Account Planning Account Planning is the process of developing a strategic plan for managing and growing key accounts, typically involving collaboration between sales, marketing, and customer success teams. The goal is to establish trust, drive sales, and help customers achieve their business objectives.

article thumbnail

What Is Value-Based Selling and How to Do It Right

SmartKarrot

The pivotal goal here is to cater to the customer’s needs so that they being the ultimate user, derive substantial value from the offerings. In fact, 92% of the buyers like to hear a value proposition quite early in the sales cycle. Let us now delve into the Value Selling Framework to get a better grasp on the subject.