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What is CX and how has it changed in 2021?

Zendesk

One way some brands attempt to get a handle on everything is through CXM, or Customer Experience Management. CXM is a company’s system for tracking, overseeing, and influencing every physical and digital touchpoint for customer interactions. With CXM, the company’s interests may initially be at odds with the customer’s.

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75 Must-Know Customer Experience Statistics to Move Your Business Forward in 2022

SmartKarrot

Not just brand loyalty, CX is a key factor when making purchase decisions, customer retention, and even word-of-mouth advertising. Here are some facts to convince you – Almost 92% of customers trust positive reviews from their family and friends more than advertising. How can technology enhance customer experience?