Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
There are lots of articles on internal communications, buy-in and stakeholder engagement. As a starting point, develop meaningful (to fee-earners) M&BD objectives – such as enquiries, engagement, conversations and new projects – where it is usually easier to obtain benchmark and results data. 10% Existing client development.
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