Article Co-Creation Sales Leadership Sales Training 
Brooks Group
MAY 17, 2022
We have a lot of incredibly smart people on our team, two of whom, Michelle Richardson and Russ Sharer, are exceptional at analyzing data, spotting trends, and developing training material to fill needs. Michelle and Russ created a “sentiment survey” that was distributed weekly to sales leaders.
Mike Kunkle
MAY 11, 2022
In my experience, the potential for improvement in most sales organizations is significant. Will an approach limited to sales force effectiveness (SFE) maximize that potential? That depends on a variety of factors, which I will share in this article. Figure 2: The Sales Force Effectiveness Fundamentals. Value Creation.
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