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Exclusive insights from the SAMA Executive Symposium

Arpedio

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. During the session, a notable aspect discussed was how global key accounts could be defined.

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8 Key Account Management Processes for Sustainable Business Growth

SmartKarrot

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

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Strategic Account Management

ProlifIQ

By proactively managing account plans , account managers can identify and seize opportunities, address challenges, and enhance customer satisfaction. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.