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Strategic Account Management

ProlifIQ

An account plan is a critical tool in strategic account management that outlines the objectives, strategies, and actions required to effectively manage and grow key accounts. What do companies get wrong with strategic account management?

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. – how to avoid client churn.