Remove Co-Creation Remove Customer Value Remove Global Accounts Remove Innovation
article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? The pandemic has forced organizations to pivot and reinvent how they engage with customers. This last year has certainly proven this saying.

article thumbnail

Transformation through Agile Leadership

Cosawi

We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value. Leaders have different styles, but with increased seniority comes greater responsibility and accountability. Dominique Co?te?