Co-Creation, Customer Value and Global Accounts

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Co-Creation

Customer Value

Global Accounts

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

JULY 13, 2021

Many different roads are possible, but two foundations are needed for COEs: Organizations must think outside-in, build trust and long-term objectives and focus on the customer objectives first to generate growth and revenue for the customer and the organization. A COE can bring expertise for more customer value and differentiation.

Account Management

Account Management Innovation Co-Creation Organization

Transformation through Agile Leadership

Cosawi

DECEMBER 28, 2021

We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value. Leaders have different styles, but with increased seniority comes greater responsibility and accountability. Dominique Co?te?

Leadership

Leadership Co-Creation Account Management Decision-making

Strategic Accounts Today

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Transformation through Agile Leadership

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